The presentation can be found here.
The full reference list pdf can be found here: My References.
Or, as I like to call it:
A digital media artifact concept pitch created by a lazy person, for lazy people.
The concept around my digital artifact was borne from necessity – as most great inventions are. I want to create something useful and tangible: a guide for people like me, who are short on time, and constantly exhausted, to not have to sacrifice succeeding in small or solo business ventures when it comes to the world of digital marketing. For this to make a lot of sense, I feel like I need to fill you in on the background of who I am a little.
I am a sole trader and have been for a few years. In 2013 I got my first dSLR and fell in love with photography. However maintaining the gear soon became very expensive. As more people took an interest in my work, I decided to kill two birds with one stone and turn my hobby into a small business. However – things have been very slow, and juggling with full time study, as well as an anxiety disorder, makes things quite challenging.
I have attended a few seminars on social media marketing, and have done quite a lot of research in order to boost my own online presence. However that hurdle of exhaustion, anxiety and being time-poor (and money-poor) has gotten in the way a lot. But I’m not the only one, and I want my artifact to help as a starting point or guide to people who are in a similar situation to me but want to succeed.
I have planned to work this in four phases:
I’m hoping to make a video in the same style as my video from a couple of weeks ago – the Medium is the Message Manifesto.
That brings me to why I have chosen this particular topic for my digital artifact – aside from the prior of this having been beneficial to me. I believe that what I am trying to do can be greatly enhanced by the methodology of #FIST and the mantra of “The Medium is the Message”.
Keeping it fast, inexpensive, simple, and tiny is a great way to ensure that people don’t get intimidated by the artifact and overwhelmed by information – thus ensuring they don’t get completely turned off by the prospect of online social media marketing. The subject’s mantra of The Medium is the Message is entirely what the artifact is about, simply applied to the world of social media marketing – choosing the appropriate medium for your message so that they complement each other.
Hopefully this serves its purpose in giving some mind-fodder to those who need it and are looking into starting their own business ventures, without wanting to sacrifice their existing obligations.
Now here is a controversial topic that I have had a lot of thoughts about – and not just because my partner loves to drag me into conversations about it.
I have given up on trusting mainstream media (MSM) news sources a long, long time ago – something I’ve recently noticed – due to the inherent biases behind the industry. I will say with confidence that I do not trust mainstream media. Unfortunately for breaking news stories, it can be hard to find information as they are usually first on the scene, taking any leads and speculating about them to draw out stories.
I do wish that Australian media was much less biased, but I can admit that I’m also glad our media is not as sensationalist as the US media’s industry seems to be. Our current affair programs are usually the worst it gets, where it seems that every news source in the US has that kind of dramatic spin on even the most basic of news programs – Fox being one of the biggest perpetrators of this kind of culture.
So it comes as no surprise that more and more people find themselves turning to alternate media sources to find their information, pass the time, and entertain themselves. MSM sources no doubt believes that the freedom of information from these sources, such as youtubers, podcasters and streamers, can be seen as a threat to their profits – as people are finding the honesty, the uncensored opinions, and the freedom to have differing points of view refreshing – as well as the fact that a lot of journalism is held to strict guidelines which none of these alternative sources have to adhere to, so it is free of the spin, the drama, and the pandering to media executives.
A great example of this would be the way the Wall Street Journal has consistently launched campaigns attacking youtube giant, Pewdiepie – as highlighted back in our week one studies.
The advent of Wikileaks has been essentially crucial to this uprising of independent sources against MSM – once again, mostly due to the fact that wikileaks regularly releases confidential and controversial information to the public, without fear of reprisal. This information cannot be regurgitated by MSM for fear of losing their jobs and being sued. Independents, however, have no such fear.
Of course that’s not to say that all these alternative sources should have their words taken as absolute – but that’s the beauty of the internet. It is an open book and you should take everything with a grain of salt – particularly due to the fact that information has the tendency to go viral very quickly, even if it is fake. But with this, also comes the opportunity to do your own research rather than relying on MSM as your main news source.
Credibility has become a complex topic in this modern world – especially with the rise of parody media sources, such as The Onion.
But as previously stated, that’s the beauty of the internet. The credibility no longer lies within the confines of journalistic integrity – as I believe that has long since died, especially with the rise of fear being perpetuated in the media. The integrity and credibility of journalistic research lies within the viewer, who now has the power to research themselves and form their own educated opinion.
With the help of this handy dandy online tutorial, I made my own glitch art from photoshop! I took a still from my video from last week of all the social media icons, changed the background to white (so as not to potentially blind anyone), and played around in photoshop.
This week we looked at the aesthetics behind glitch art – among other things – but I happened to really like this topic so I’ll look at this. As the ideas channel touched upon in one of our recommended videos for this week, glitchiness is fun and nostalgic; a result of the technology we grew up with not working perfectly.
My first experiences with these kind of glitches really came to me with the infamous Missingno glitch in Pokemon Blue (Or rather as corrected by my research, the (‘M 00) glitch in pokemon blue). This is where, as a young child, and mildly freaked out, I became aware of what happens when you mess with the data of the game and unexpected results were delivered.
This opened my eyes and I became more aware of what happens to other technology as it fades. For instance, watching the Titanic on VHS soooo many times, that the tape wore out and I was no longer able to watch the hilariously tragic scene that is the man jumping to his death and then giving his best fidget spinner impression upon hitting the propellor (I was quite a sadistic child).
So it’s no wonder that as our generation ages and begins to take over the content creation for media that the glitch aesthetic is becoming more ingrained within media culture. What was once associated with grunge, due to it’s ‘broken’ aesthetic, is now considered to be beautiful and artistic in the way of manipulating the data intentionally to deliver a completely different result. Datamoshing is a wonderful example of this and has been used in many film clips, as well. This film clip is a great example of the results of the process and the way it’s achieved.
Speaking of all things glitchy, and faulty, and generally a mess…
I created a parody meme of the badly translated quote from the game Zero Wing in which the antagonist proclaims, “all your base are belong to us!”. I decided this would be a great quote to appropriate and stick over my glitch art, given the cyber-punk sci-fi nature of the game itself.
Here is this week’s video message (made by yours truly, of course)!
This is a rambling manifesto video I created as a response to Mark Federman’s text, explaining the meaning behind the phrase, The Medium is the Message. The excerpt below, I feel, sums up essentially what I am trying to say in the video. It speaks briefly about how the medium and the message have a relationship of building on one another, and how choosing the correct medium for your message is important for the message and in some cases can even mean more than the message itself.
“But McLuhan always thought of a medium in the sense of a growing medium, like the fertile potting soil into which a seed is planted, or the agar in a Petri dish. In other words, a medium – this extension of our body or senses or mind – is anything from which a change emerges. And since some sort of change emerges from everything we conceive or create, all of our inventions, innovations, ideas and ideals are McLuhan media.”
– Mark Federman, What is the Meaning of The Medium is the Message? P. 2
A consideration in choosing the correct medium would be the history of the medium itself – and possibly the future of said medium. How important was it in the past – how was it used in the past and will it be used differently in the future, or will it be obsolete?
Radio is still going strong as a medium – although it has changed dramatically since the days of crackling AM stations where the family would huddle around and listen to news. Even after the shift from analogue to digital, it continued shifting. There are now stations that are available through the ‘internet’ – and podcasts were a new medium borne from radio’s humble routes. Will radio die? No – however the current iteration of it may. I think in the future radio will be mostly carried through the internet, with every car and radio unit able to connect to the internet satellites.
Let’s have a look at the humble beginnings of radio with thanks to the J.Willard Marriott Library!
I have been thinking about my artifact lately, although briefly. I have a topic I’d like to cover, however I am unsure of how I would be making the artifact itself.
At the moment I’d like to look at making a short guide to building up an online presence for small business or gaming channels, so I will be spending the next few weeks refining that topic and looking up ways to research it.
McLuhan, Marshall. (1964) Understanding Media: The Extensions of Man. New York: McGraw Hill.
Federman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved from http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMessage.pdf.
YouTube. 2017. The Beginning of Broadcast Radio – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=qtpOoJzjIT0.